What makes a Subaru a Subaru?
Phil Meador Subaru
1540 Yellowstone Avenue,
Pocatello, ID 83201
- Sales: (888) 472-7595
- Service: (877) 445-9157
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Why buy a Subaru
Written by Todd Bianco of "Truth about cars"
In any constellation, some stars appear brighter than others. In the constellation of Fuji Heavy Industries, Ltd. ? one of Japan's largest industrial companies ? its subsidiary, Subaru, is that shining star.
Literally and figuratively, Subaru, which is the Japanese word for the Pleaides ? has been a rock star in the depressed auto sales environment spawned by the collapse of the economy in 2008. Over the past few years, Subaru has seen double-digit sales increases and 2011 was its best year ever.
Perhaps it's Subaru's legendary reliability or perhaps its just that the company stayed laser-focused on its core "outdoor lifestyle vehicles" for its rabidly-loyal customers. Whatever the reason, there is no argument that Subaru has hit a successful formula that continues to resonate with hard-core enthusiasts as well as more recent members of the Subaru family.
If you know nothing about Subaru, you should know that it has two defining traits. First, it's the only mass-market auto manufacturer that uses flat boxer engines in all its vehicles. (Porsche uses boxer engines in its sports cars, but not its other products.) And that boxer engine always drives all four wheels to form what Subaru calls symmetrical all-wheel drive.
Why buy a Subaru from Phil Meador Subaru
